So you’re ready to start nudging, but not sure how? On this website, we’ve only dipped our toes into the topic of nudging and behavioural economics, but if you want to dive right in, why not start by finding out more with the following resources? These links, publications and concepts share the latest thinking and developments on nudging and behavioural science techniques.
Another good starting point are the examples we’ve collected of nudges in action from around the world, in the menu on the left. Browse the examples to see how nudges have been applied to achieve better gender equality in a variety of situations.
However, we believe that the best way to start designing a nudge is to first make sure you understand your constituents and the contexts that they operate in. That way you understand what kind of nudge will be most effective, and where to nudge to make the most impact.
If you would like to read more about why we nudge and how nudges work, you might find these links interesting.
If you are interested in learning more about behavioural science, specific techniques in this field and about the teams that adapt behavioural insights to policy design around the world, then you’ll find some further reading here.
Not all behavioural insights are nudges. You can find other kinds of behavioural insights techniques that have been used in policy design here.